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April 25th, 2012

Hey everyone – I have an amazing 3 part video series that teaches you how to build a list! As you know – your list is gold, that is how your get and maintain your client base! Check it out.

http://tinyurl.com/free3partseries

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March 28th, 2012
Well, it has taken some time, but I have finally compiled my first list of places to advertise your business on the internet for FREE.
I always look for ways to help my clients get ahead. Most small businesses are on a limited budget, the marketing funds are just not there. One of the best ways I can help you is to share a list of free advertising resources.http://freeadvertising.artistadesign.com/
Of course posting your website will get your more visitors and more exposure, but it will also help you with the back-links that you need in order to rank higher in the Search engines. So it is a win – win…
I took the time to go to each website and list my own business. I wanted to see what the experience of listing on each of these websites would be. So when you get the list, you will find my notes right under the links telling you what I found when I signed up on each particular website.

I went through a lot of duds. I just threw them out – they were so confusing, or they claim to be free but really were not.

Below are some tips to make your experience when listing with all of these sites faster – and less frustrating
Type the information below into a word doc. This will make it so much faster to list your business Each website is a little different and so will need varying types of information.

Profile information you will need to write a description of yourself showing your experience in the business you are listing and why you started or believe in what you are doing. It should appeal to your target market.

  • Have pictures in a folder on your desktop – ready to go. Some of these websites allow pictures to be shown, and you will get more business if you have a picture of your product – or example of your service in the graphical form. Make sure you do not upload huge pictures directly from your camera. Size and compress them properly
  • Have a picture of yourself ready to put on your profile. People like to see who they will be doing business with, and they will trust you much more.
  • One login and one (GOOD) password – if you use the same for each registration it makes life so much easier.
  • Refresh your information on these sites as needed.
Once you have all of these things in order you are now ready to access the links – and start submitting. Make sure the word document is opened so you can copy and paste. I have two monitors, and I love it. I can post on one and copy text from the other. I will be updating this list as time goes on – if you are on my mailing list, I will automatically send you the new updated version – no need to sign-up again!
One thing to remember – most of these websites will try and up sell you. I did not buy any extra’s I wanted to see how much traffic I get from them first. You do not want to throw away money on a website that is not getting a lot of traffic. So if you do decide to pay for extras choose wisely.
If this makes you wonder how I know that traffic is coming to my website from these submissions, I have Google analytics on the back end of my website, and it tells me where all the hits are coming from. If you do not have this on your website – how do you monitor what’s going on??
There are all types of analytic code and software, but Google Analytics is free– if you have someone else do your website, it shouldn’t cost much to have it done. If you need help let me know.


Important: Before listing your website, please make sure your website is in order, it looks professional, has all the elements needed to capture those visitors, and make sure you website is Search Engine Optimized…
I will be coming out with a Free (updated) SEO checklist at the end of the month. If you have already downloaded the list below you will automatically get the list emailed to you.


To Exciting Opportunities & Endless Possibilities!

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March 26th, 2012

There are some huge misconceptions out there. People who are smart and savvy when it comes to business really don’t know the difference between websites, customized websites, and custom websites. I must admit a lot of web people, and websites play fast and loose with the terms but there is a big difference between each of them. You really have to ask questions when you have someone do a website for you.

 

It seems everyone is saying they do custom websites – but do they? What is the difference?

Template Website– is a website that has been pre-built, and you are buying it as is. A good example is a Word Press Blog that is used as a website – the template may already have been designed you just plug in your business name, copy and possibly some pictures. These types of websites are sold over and over again. They are the Least Expensive Choice.

Customized website – is a website that is put together as a template, but you customize it with your own banner and other small tweaks. Because you do have some customization, it will be more expensive than a template website but less expensive than an actual custom website.

Custom Website – is a website that is built from the ground floor up. The idea is visualized, written down then designed. Some web designers actually sketch the website out and then use a program like Photoshop to create the images needed for the interface of the website.

Once the images are designed, and the client approves them than the process begins. The images need to be cut apart and reassembled into a web page with html. The navigation of a website is another type of code typically JavaScript – and then if you want some movement you may use some flash or other type of animation that is also created from scratch.

People like custom websites because they want to brand their business with a certain look and feel. The website and all marketing materials will have the same logo, color, typography, etc. The copyright is owned by the business. As you can imagine this type of website is the most expensive. People who do custom website can also (usually) do graphic design, so they can develop your business card and logo, do brochures and fliers, folders and any type of promotional material you can think of. I have always done custom websites and everything that goes with that. I am inexpensive compared to other companies who truly do custom websites, but it will still cost more – because it takes more time and some talent to design custom items.

One of the hottest things going right now are Word Press websites – these are blog’s that are used as websites combined with a blog. The allure of this type of website is that business owner can update text on their own websites. These can also fit into all the categories that I have listed above. And search engines love these types of sites

So often a lot of so called web developer’s scam people who really do not know the ins and outs of having a business on the internet. They take advantage of their lack of knowledge just to fill their pockets. It gives a bad name to those in my profession.

I also hear “I can get a website done for much less than that”. They don’t realize that they are not getting a CUSTOM WEBSITE… 99 times out of 100 they are being quoted a template or a customized website.

Ask the hard questions when you hire a designer – make sure you are getting what you pay for. Maybe you do not want a custom website and a template or customized website is all you need – but at least be aware of the difference.

One more thing to think about – make sure your web person can do all the things to make your websites more search engine friendly this also takes a lot more attention to details – and things on the back end that you don’t see. However, it is well worth the extra price.

I think I am going to come up with questions to ask – sheet for those of you who are thinking about having a website designed or re-designed. That way, you will know the answers to the questions and when you ask, and the person doesn’t give you the right answer you can find someone else!

One more thing, I am going to be coming out with some customized websites and templates. I am thinking about having a section of templates and customizable websites for those of you who just don’t have the budget to have a customized website. When I do you will be the first to know.

To Exciting Opportunities & Endless Possibilities! Pamela Jacob – Artista Design Access Portfolio Providing Creative Solutions & Amazing Results

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