Apr 24

The Simple Truth…

After talking to a prospective client the other day – a thought came into my head that I hadn’t even though of in years.


“People don’t care how much you know, unless they know how much you care.”


This is the bare bones truth…


As a young person one of my first jobs was in sales. I was quite shy and really hated the hard sale or the pushy image sales people could give off.


Sales have had a bad reputation – there is still a misconception that sales people are insincere and manipulative (anything for a sale).


Don’t get me wrong these people are out there, and they give everyone a bad name. Most the time what goes around comes around this type of person seldom becomes a super start, they quickly fade – and dye out.


The secret to being an amazing sells/marketing person (and we are all in sales don’t kid yourselves) is to:


·        Believe in your product/service.

·        Believe in yourself,

·        Believe in what YOU CAN DO FOR OTHERS…


If you cannot say yes to all three of these things find a different career to be in or product to sell and promote because you will never be successful… Never


And always remember the simple truth…


“People don’t care how much you know, until they know how much you care!”



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