Jun 02

To Use Flash or Not to Use Flash, That is the Question


I often have people asking me can you do a flash site for my business? They love the flow, modern look and elegance that can be obtained.

I will ask them “are you sure?” You will pay much more to develop the website and it may not be profitable.

They don’t always want to listen to that – but I owe them the truth! I could say oh yes (because I would make a lot more money) that is exactly what you need. But that is not what 99% of online businesses need.

As a young designer, I thought the only type of website to have was a flash site – in total! I loved the look and the artistic feel. I loved the animation, and movement of all the elements on a page. Their just wasn’t anything I didn’t like about flash.

Then – I gain real life experience – and business know how, you could say I came down to the real world – and realized it wasn’t just the dazzling effects in a website that caused it to be successful, in fact just as important as having a cutting edge website (or more important) was having a website that a search engine could index (list). A website that could be marketed with keywords and a website where search engine spiders could come through and pick out all the information they needed to get the word out about your website.

This cost-free marketing is invaluable and if you can not really Search Engine Optimize, then how will you get listed? Pay per click – or banner ads – all options but not the best options when it comes to marketing on a small budget.

When you have a totally flash website – you are on your own. Figure it out, how are you going to reach a broad audience? TV ads, bill boards, magazine spreads, and internet marketing – sound expensive because it is. You can have flash element – that is great, but the flash site its self only works if you have a big marketing budget like Coke or Pepsi.

Another disadvantage, surveys show that people don’t always click on paid ads as often as they do the more organic listings.

Most of us are not rolling in dough – most of us are small businesses that need to just get out there and do our own marketing, on a shoe string. We as business owners, realize we do need to invest in our business, we also need the advantage of having a website that can be marketed through all means possible – especially search engines.

Another disadvantage, a flash sites complexity. You are dealing with a programming language call “Action Scripting” what happens if your web developer disappears or decides to charge you – an arm and a leg?

I will tell you – it will not be easy to just pick up the phone and find somebody on the spot, Action Scripting is a highly specialized programming language – and it will cost you a pretty penny if you can find someone who can actually go in and re-code what needs to be done.

I have been doing websites before Macromedia had even put flash on the market. So for me it was such fun eye candy and as an artist I was drawn to the really spectacular images and movement.

But before you get talked into spending that extra money on a “beautiful Splash page”, or full flash site, think about it – realize that in the long run you may run into trouble and if you cannot get your website out in front of a lot of hungry clients – what is the purpose of building one at all??

My opinion is based on over a decade of working in the industry. I would love to hear yours…

If you have any questions please don’t hesitate to call (801-910-4825), or drop me a note! pamela@artistadesign.com

Pamela Jacob – Artista Design

Providing Creative Solutions & Amazing Results


Share This Post


Skip to comment form

  1. ESSIE

    Keep up the good work guys!

  2. Jae Lopinto

    Wow!! I can’t believe it took me so long to find you! THANKYOU!

  3. Maryland Voltin

    A bit of strong information here, a beneficial read. If you are able to spare a minute have a look over my blog and feel free to pass on a remark

  4. annuaire

    This is a great post about style. I’m a college student just trying to learn more about this and I really enjoyed reading your article. Thanks and I’m looking forward to your next post

  5. Christy Dominis

    Today during my search for content on the College paper. I just desired to state nice post as well as great writing skills. I really hope to be as good also some day time. Thanks

  6. Nolan Spataro

    excellent post, very informative. I wonder why the other experts of this sector don’t notice this. You must continue your writing. I am confident, you’ve a great readers’ base already!

  7. pamela

    Thank you so much – I am flattered

  8. christian girl

    Very descriptive blog, I liked that a lot. Will there be a part 2?

  9. pamela

    There could be – the one thing I would add to it is – I-pads and I-phones cannot not see flash pieces not very good for all the companies who spent a fortune building flash

  10. hervey bay land

    This is an awesome blog, you have got given me some great ideas. I’ll undoubtedly be back later.

  11. cost numbers 0800 uk

    I truly appreciate this post. I’ve been looking all over for this! Thank God I found it on Google. You have made my day! Thanks again.

  12. 0800 numbers

    Just want to say your article is as amazing. The clarity in your post is simply excellent and i could assume you’re an expert on this subject. Well with your permission let me to grab your feed to keep up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.

  13. motif xf

    Hi! Great blog!

  14. underfloor heating price

    I think other web-site proprietors should take this website as an model – very clean and great style and design, in addition to the content. You’re an expert in this topic!

  15. best monitor 27 inches for photo editing

    Hmm it would seem like your web page ate my initial comment (it was super lengthy) so I guess I??ll just sum it up what I wrote and say, I??m completely enjoying your blog. I as well am an aspiring website blogger but I??m still new to every thing. Do you have any recommendations for inexperienced website writers? I??d genuinely appreciate it.

  16. Levis Silver Tab Jeans

    Hey! Would you thoughts if I share your weblog with my zynga group? There??s a lot of folks that I feel would really value your subject material. Please let me know. Thank you.

  17. pamela

    Yes of course pass it around I love to see what they think of it…

  18. Benjamin L. Blackburn

    “Appreciate you sharing, great article post. Great.”

  19. Xmas gifts for her

    Hello there, I found your web site by way of Google even as searching for a comparable matter, your web site came up, it looks great. I’ve bookmarked it in my google bookmarks.

  20. black friday online deals 2012

    I gotta bookmark this web site it seems very useful very beneficial

  21. slot

    Hi there, I discovered your website by means of Google at the same time as looking for a similar matter, your web site came up, it appears good. I have bookmarked it in my google bookmarks.

  22. School stage

    As I web site possessor I believe the topic material here is rattling amazing , appreciate it for your efforts.

  23. mesothelioma

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your website? My website is in the exact same area of interest as yours and my visitors would really benefit from some of the information you provide here. Please let me know if this alright with you. Thanks a lot!

  24. Sökmotoroptimering Stockholm

    whoah this blog is excellent i love reading your posts. Keep up the great work! You know, lots of people are looking around for this info, you could help them greatly.

  25. pamela

    Thanks keep reading!

  26. pamela

    Please be my guest – what is you blog?

  27. pamela

    Just study on using keywords – there are a lot of great websites that give tips in writing good copy. One more thing get a good online editor to double check all of your writings. I use White Smoke.

  28. pamela

    Thank you…

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>