Have you ever gone to a business meeting or networking event and collected business cards from companies you were interested in. When you looked at their business cards what did you think??
Be honest now…
I know if I am offered a card that is really unique or has a professional polished appearance I get a favorable impression in fact it adds to the credibility of your business – “this business must be successful”.
Sometimes when the card is designed really well I think WOW this is a great/beautiful card…
Do you think that makes a business stand out in my mind? Yes of course it does. Remember the saying “The first impression is the last impression?”
Let’s look at the flip side…
You go to a meeting and are handed a business card that is designed with clip art and printed from a home computer… What do you say to that – well in most people’s mind – even subconsciously the thought appears “if they can’t afford a professional business card how successful are they”?
Of course in my world, I would say “They need my services”!!
Everyone wants to be part of a successful business; if you do not portray success through your marketing material you are missing the boat.
How many people have not taken you up on your offers or investigated your website because they are turned off by what they see?
You may want to be frugal and cut corners on some things but business cards and marketing materials are not one of them…
Last but not least – those free cards you get from places like vista print may be great for you but can be spotted in a second – in fact on the back it has an ad for Vista Print and it should, after all they gave you that product for free.
This is twice as true when it comes to your website. Uncle Sal may be a wonderful man, and know how to put together a web page (after all it is free, or cheap) but I guarantee 9 out of 10 times it is not professionally put together.
Successful people who are on the Internet know the difference between home grown websites and a professional one!!
Remember You companies professional image will make or break your business. Everyone wants to do business with a successful company, if your image is less you are ultimately losing money.
Don’t squeeze pennies only to lose dollars. When you don’t portray yourself as a successful or credible business a potential client will not want to do business with you.
Don’t fool yourselves it is the little things that we overlooked that can create a negative impression.
A very professional looking business card is really very important in promoting your business. It makes good impression among customers.,,’
1 | Harry Brown May 11th, 2010 at 6:03 AMBoy have you hit the nail on the head! You are so right.
2 | pamela May 11th, 2010 at 6:06 AMA very professional looking business card is really very important in promoting your business. It makes good impression among customers.,`,
3 | Robert Collins May 11th, 2010 at 10:14 AM